I am about to have a 12 month holiday from Facebook, I wanted to explain why and try and give some reasons why I think their strategy isn’t working for me as a user.
I totally believe that the consumer should be the heart of your proposition and in the early days of Facebook I felt this, new features, making things simple and engaging content – but recently I have lost this feeling.
I had a similar experience historically with Netscape. They had a strong market leadership position and then tried to move beyond the comfortable boundaries (more adverts, less real estate for content, gimmicky features) so sorry Mark, I am leaving you for a while.
The ads are using too much of my personal information, there is little context and the more I try and engage the most Facebook spam I see on my profile. I think Google has the balance right – mainly focusing on contextual text ads when I am searching but giving the majority of real estate to standard search. Facebook has crossed the line to add too many image ads for my liking, but maybe that’s personal.
The account on Facebook will remain active but I won’t be checking it or posting. I turned off notifications quite a while ago as this was becoming really annoying for me (again moving beyond my comfort zone of emails).
I may come back but not sure that really there is anything on their that I really can’t get anywhere else!