I spoke on Friday at a great event titled “Growth Hacking” in Belfast. Around 100 people crammed into a room to listen to a few speakers talking about managing growth.
It was mainly focused on SaaS and gaming, so I was there to talk about what Diet Chef did.
What was fascinating is that Growth Hacking as I can understand it is Direct Marketing in a new cloak. It’s about measuring and managing customer recruitment, retention and reactivation, something any catalogue or direct business has been doing for years (think Readers Digest!)
It got me thinking about measurement and including an ecosystem measurement metric with your “business mode”
This would be the best balance of New, Reactivated and Retained customers to achieve your business growth potential. If you don’t want to grow you can focus on retained customer more, but that can be quite a short term measure.
To stop people gaming things you need to measure these metrics in balance, but it was fascinating to see that the CRO of OMGPop (Draw Something) thought about marketing in a similar was to how we handle it at Diet Chef!Tweet