It has been a busy old week and January!
There are a lot of exciting things going on and this week we tasted our first range of beers for Brewhive.
Brand development and experience is looking fantastic and we really are spending a huge amount of time testing packaging formats to the end consumer.
The issue with anything in a bottle is that it is fragile and heavy. Two things couriers really don’t like.
An investment in a custom inner for the box has been a great idea and we will spend next week completing some drop tests.
Dropping a box of beer from 1 metre high and also on each corner is a pretty major test for the contents. We have seen recently the treatment deliveries can sustain so we plan to send a bunch of deliveries to every hub in the UK to test how robust our packaging solution is.
Innovation is at the core of the delivery experience and although unit cost investment will be slightly higher than a cardboard solution we are hoping that less soggy cardboard will arrive with our customers!Tweet