We are working hard on the Brewhive brand and user experience.
Brewhive is unique due to it’s focus on the hop. Most beers don’t make a big deal about the hop, but we plan to!
We have tried to distil the essence of the brand into a detailed briefing document that outlines the key strengths and issues that we need to address. We are working very closely with the creative team and spending quite a bit of time discussing the experience we are trying to create.
Our initial range of beers is well developed and we plan to sign these off for production in early February. So still a good few months away from launch but we are getting closer.
We are going to spend more on the customer experience than most online brands and hold much more stock to ensure availability is great. Three major things you need to focus on in e-commerce are:
- Having the product in stock (sounds easy – lots of failures in this!)
- Fast convenient delivery (next day, timed is ideal)
- Fantastic customer support (solve issues with delivery, product quality etc asap)
To make this work, you need to cut your margin when offering a better quality delivery, hold more stock and have dedicated customer services resource. All of these cost money in terms of working capital but will improve word of mouth and customer satisfaction.
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