Customer experiences are so important for word of mouth marketing.
Everyone is wowed by receiving their first iPhone box and how lovely the packaging is.
I had a similar experience last week with a car – which is quite unusual!
Here is my car being unveiled with a personalised printed sign showing the results of 6 months + wait for a new car (unusual for me!)
It was a great experience and I think every startup should think about the experience of opening a delivery.