The Fear

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I have spoken to lots and lots of people with ideas.

We are all very creative and want to build things, great companies, houses, projects and families.

I think one of the major reason more people don’t start companies is “The Fear”. It’s the fear that things will go wrong, they will lose what they have worked so hard for.

It has never been easier to start a company, we live in a gently regulated country that makes starting up a business quite simple, we have some of the best “angel” investment schemes in the world (from a tax perspective) and the internet has changed everything.

You don’t need to be physically in a market to serve it well, you can be thousands of miles away from your customers and it still works.

This gives you the freedom to choose where to live and not have to be based in major metropolitan areas. I lived in the North of Scotland when I started Diet Chef, apart from the slightly ropey cell phone reception it worked.

But I was under no illusion that my market wasn’t the Highlands of Scotland, but the rest of the UK. The distribution networks (whether online or physical) support movement of goods and services to where they are most likely to be consumed. New marketing channels (Amazon for authors, online for retailers, marketplaces for services) make distribution so much easier than it used to be.

OK I accept it is more risky than working for someone else, but the personal and financial rewards are also much higher.

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