Start with the customer and work backwards…

This is not my line, by the Jeff Bezos, founder of Amazon.

It’s a great and simple concept. Think about what the customer wants and make sure that they get it.

If you grew up in the Hospitality business like me, the customer is always right (no matter what people say) and feedback is essential to working out what they want.

Of course, you need to distill the information that you get to make sure you don’t go off in the wrong direction, but that’s what you are paid for.

Amazon hasn’t just revolutionised books, Amazon Payments, Amazon Prime, Amazon Web Services and many more technologies have come out of this retailer (Market Cap $141B).

I would highly recommend you read the Amazon shareholder letters, they are a source of many gems for e-commerce and beyond.

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