Using codes in TV adverts


© Petr Vaclavek |

Most direct marketeers really like to track things (me too!) But sometimes they go overboard with measurement.

TV is a very visual media, but the audio track or voiceover maybe just as important.

Daytime TV viewers aren’t usually so engaged in the content, so the TV ads usually are also ‘background noise’. When producing TV ads you mull over every small detail, which is great but also put yourself into the position of the viewer. Will they really be so engaged that they will use a code on screen?

It is always worth testing, but I would prefer to just use a simple call to action to visit the website to get any offer!

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