In this world of e-commerce, most marketeers have moved away from printed inserts, catalogues or magazines to move marketing online.

There are some unique businesses out there that have used catalogues extensively and are the powerhouse of their business. Boden and Charles Tyrwhitt both spring to mind and there are some great videos online about both of these businesses. One of my favourites is the interview with Johnnie Boden about Boden, here it is:

and Part Two

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