Do sales matter?

Some companies really fall in love with their ‘brand’ and believe that sales sometimes hurt the perfection that their brand means to them.

They are wrong, your brand is portrayed by the value to consumers – and you need sales to substantiate that consumers care!

So as a founder, do not run blindly just after any sales, but do ensure you don’t turn them away when they knock on the door…

It’s your job to push performance to the maximum and ensure that everyone understands that customers pay their salaries, and you need to do everything to ensure that you get enough!!

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