You then move on and say – “let’s get more customers”, fantastic, but don’t forget the customers you acquired yesterday, last week or a few months ago.
If nothing else, send them news, it doesn’t have to be an offer email with a discount but at least communicate with them.
It is amazing that even a very generic email with updated products, reviews or updates from the company can boost sales. They remind me as a consumer that you care about me, and sometimes they outperform emails with offers, so add them to your mix.
If nothing else, send email saying you care, its amazing what you will get back in return – usually a nice boost in sales!Tweet