Daily Archives: August 26, 2013

Automate or die

wpid-dreamstime_xs_30816376-2013-08-26-21-47.jpg
© Julius Kielaitis | Dreamstime.com

Consumer e-commerce businesses still mainly treat their online businesses as either an additional channel (another shop!) or a whole new way or selling. This is just not true.

Again and again I see compromises of their online strategy. Amazon has yet to open any stores, so why should you.

The major benefit online gives you is the cost of servicing a consumers demand. That is why it is so compelling, it gives you a cost effective way to make the consumer happy, that’s what you should care about.

When supermarkets took hold in the UK, the high street as we know it was destroyed – not overnight, but it did happen. The out of town/big box retailers feel just like my local greengrocer – who can’t cope with the efficiencies that scale brought.

So get over it, for the consumer it is great to have competition and even better to have an alternative. Taxation isn’t the solution – you should automate your business and reduce costs of servicing your customer – or die!

This is just as relevant if you are offline (take Lidl or Aldi as great examples in the grocery retail space).

Why I blog?

wpid-dreamstime_xs_18199587-2013-08-26-08-30.jpg

© Bjørn Hovdal | Dreamstime.com

There are lots of reasons to put fingers to keyboard and write a blog.

For me it isn’t about sharing this with anyone, it is actually for me. Selfish I know, but recording and writing a blog helps you clarify issues, recording them for the future or helps you debate things with other people.

I really don’t care if people agree with what I say, and put comments on the blog for no reason – I don’t care about your opinion – only mine (joking!)

Seriously, if you are starting a company, it can be very lonely. Even if there are a few of you in the company it is sometimes difficult to remember why you did things. Blogs help with that.

At Diet Chef when we started I lived in Nethybridge (anyone need a holiday home?) so communication was very important with my co-founders. It brought the use of email, phone and blogging to the fore. Andrew used a blog to communicate his marketing decisions or just document what he is thinking (he still does this now in his new startup).

So if for no other purpose but to document your entrepreneurial journey, start a blog. You can password protect it if you like. Start over at http://wordpress.com/ and share your blog on here to get others to view it.

Go on, you can write as badly as me too!