Daily Archives: July 31, 2013

e-commerce check list

I wanted to share my top 10 tips on e-commerce and some founding principles on this as I am writing a presentation that I am giving next Monday.

But while researching some aspects of Net Promoter Score (something I am a fan of) I found this excellent paper from Bessemer Venture Partners on the same subject.

I thought I would share the top 10 with you:

  1. You must build a brand, but not through brand advertising
  2. Customer Lifetime Contribution (CLTC)is your new pulse
  3. The 6 “Cs” are your vital signs: Ignore them at your peril!
  4. Your goal: cheap, fast and free
  5. It’s the service, stupid
  6. Only lemmings focus on last-click marketing
  7. Affiliates are risky. Don’t let them pick your pocket.
  8. WWAD (What Would Amazon Do)?
  9. Identify your best customers, encourage customer loyalty, and motivate the evangelicals
  10. Keep it social, but keep your data too

Here is the paper in full for you guys