China e-commerce dragon

I have been amazed by the level of smartphone adoption in China while here for the first week of our holiday. Many people have at least 2 phones here (smartphone and regular) but in addition to this I can see a massive e-commerce opportunity in China.

Our adoption curve in the UK is probably better than anywhere else in the world due to delivery proximity, I hear that Amazon UK outperforms Amazon UK on a per capita basis.

So here are some interesting facts from Techinasia.com about 2013 and e-commerce adoption.

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In addition, online penetration continues to grow.

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Even 242m shoppers online is quite a large market.

So I plan to speak to a number of companies I am involved in to see how they can exploit the Chinese Dragon.

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