I have been amazed by the level of smartphone adoption in China while here for the first week of our holiday. Many people have at least 2 phones here (smartphone and regular) but in addition to this I can see a massive e-commerce opportunity in China.
Our adoption curve in the UK is probably better than anywhere else in the world due to delivery proximity, I hear that Amazon UK outperforms Amazon UK on a per capita basis.
So here are some interesting facts from Techinasia.com about 2013 and e-commerce adoption.
In addition, online penetration continues to grow.
Even 242m shoppers online is quite a large market.
So I plan to speak to a number of companies I am involved in to see how they can exploit the Chinese Dragon.Tweet