Daily Archives: July 11, 2013

The Chinese Diet


Normally on holiday it is a time to forget the diet and enjoy yourselves.

Certainly at Diet Chef we believe in making dieting enjoyable and remove the chore from losing weight.

Another option is to holiday in China. Slightly more expensive than the £5.25 per day that Diet Chef costs.

The major issue is removing choice, we have only really been able to eat a few of the options on the menu, we have deliberately tried to keep away from the tourist options.

The menus choices in Sichuan have included:

  • Boiled Rabbit head
  • Donkey
  • Chicken Gullet
  • Bullfrog
  • Brain

All quite delicious if you are used to it, but a little more than any of us can stomach. We have found some really lovely dishes including Steamed egg, fab soups and great dumplings.


But certainly by limiting some choice I have lost a few pounds…

How to target the 150m new consumers?

I have been thinking about the 150 million new consumers that are emerging with a desire for products and services similar to us.

In China it seems tourism is a major growth area – but I know very few people who have visited China on holiday.

I probably see the biggest opportunity for the UK in targeting the new middle class to visit the UK. Although they might focus initially on buying the brands that we desire they will at some point in the future start wanting to visit Europe.

But we serve this market very poorly at present. There is a good selection of flights from China to the UK, but tourism seems to focus on US/Japanese and EUropean tourists – especially to Scotland.

This could be a massive opportunity, but we will need to brush up our Mandarin – although these middle class consumers in China speak pretty good English!

In addition to this, e-commerce is an area that could be very interesting in China. I have noticed a few amazon.cn posters but don’t see a massive e-commerce market at present – but perhaps I am wrong.

I am sure health and beauty would be a major area – and dieting is of course going to become a major issue as the diet changes in China to a more Western one.