Funding consumer brand companies is hard. It used to be the place of banks to provide some working capital funding but this has been closed for most of the last 5 years unless you are willing to provide extensive security (like cash!).
I have followed quite a few crowd funding platforms and most of them seem to be quite poorly executed, I was really surprised when I came across CircleUp, a relatively new crowd funding platform that focuses exclusively on consumer brands.
Having signed up I have noticed that they have closed pretty significant financing rounds for consumer companies in the US and I hope they will either extend to the UK or find someone who will do something similar.
There are lots of opportunities between the US and UK in consumer products, we speak the same language, like quite a lot of the same things and have seen lots of companies transition either from the US to UK (Ben and Jerry’s) or back again (Ella’s Kitchen for example).
What I love about consumer products is that your investors can also be your customers, which is unlikely to happen in the technology sector, they can also be strong advocates for the brand and bring fantastic connections.
So someone out there (or CircleUp) reach out and let’s find a way to get this done in the UK too please!)