Having informally spoken to many consumers about their TV viewing habits it has become clear that the rise in devices (smartphones, tablets, laptops) has changed the way we engage with TV content and advertising.
I used to sit down and watch TV as the only content source in the TV room, but for every one TV screen there are typically 2-3 devices in the room. After xmas day 2011, the rise in traffic from mobile (mainly tablet) devices in the UK was phenomenal. Not only do I consume TV from my tablet, I also surf alongside programming during the advert breaks and actual programme.
Elisabeth Murdoch talked about the impact of this and TV on her life recently at the Edinburgh International Television Festival.Tweet