A good day at QVC Germany today,we have really grown as a brand there and the sales numbers are astonishingly good for less than 12 months in a new market.
Lots of teething problems wi delivery, warehouse, product range but all simple enough to sort through 2012.
It was quite an experience this morning to wake up and see Diet Chef on both QVC and DMAX (we are testing infomercials in Germany at present).
We are also rolling out short form ads on various channels in Germany with good success.
Here’s a couple of photos of the channels from today:Tweet