SEO for tourism

Following on from yesterday’s post about Google Adwords, I thought it was worth looking at SEO techniques which I have found useful in generating more natural search traffic. The first thing to state is that working on a reasonably uncluttered and simple SEO target like “Nethybridge”, “Nethy bridge” and “Aviemore Cottage” was pretty easy as they are not competitive terms.

If focused on my header tags at first with Goal one to make sure i was picked up by Google. I added a sitemap to the site and also made sure that it was clear to Google that the main subject of the site was Nethybridge using the header:

Saddleback Cottage, Nethybridge near Aviemore

The Aviemore was actually added later. The slight issue is that Nethybridge could also be searched for as “Nethy bridge” with a space so I needed to target both. The competition on page 1 was fairly weak and I would never get ahead of the website itself.

Google’s own advise to use clear references and good content paid dividends for me. I spent absolutely ages putting together a What to do list for the area featuring links to other sites but a lot of narrative copy. I updated this virtually daily so Google saw that content was changing regularly.

I was aided by WordPress, which I used as a content management system and its great XML sitemap plug in. I have found that I can publish a post and within 20 minutes it was showing up within the Google index.

We are now on page 1 for Google for Nethybridge, Nethy bridge and Aviemore Cottage.

NB. It did take over 3 months to get there so don’t expect things to happen overnight.

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